The Web Slinging Formula for Success: Why Spider Man's Latest Release Is a Key to Marvel's Box Office Dominance The world of superhero cinema has been abuzz lately with several high profile releases failing to meet expectations.
However, the Spider Man series continues to defy the odds and prove its staying power.
Sony Pictures' latest installment, Brand New Day, is poised to make box office history with a projected opening weekend of $195 million and a global start of $465 million.