The Monoculture Revival: How AI is Unintentionally Creating a Hunger for Human Connection The World Cup may have ended, but its impact on the marketing world will be felt for a long time.
Kalshi's bold pivot during the tournament has raised eyebrows in the industry, with many wondering how this relatively unknown company managed to corner the market and create unprecedented engagement.
A closer look at their numbers and strategies reveals that something more is at play: a fundamental shift in consumer behavior.