Modi's Social Media Gambit: A Desperate Bid for Relevance?
India's Prime Minister Narendra Modi has taken to Instagram in a bid to win over young voters, following protests by Gen Z activists who highlighted the growing frustration among India's youth over lack of job and education opportunities.
The move marks a significant shift in strategy for Modi's ruling Bharatiya Janata Party (BJP), which has traditionally relied on carefully scripted messaging and tightly controlled communication channels.