How Samsung TV Plus Is Building Hollywood’s New Marketing Channel The entertainment industry has long been accustomed to measuring success by ratings and viewership numbers, but a new era of streaming services is redefining what it means to reach an audience.
Samsung's TV Plus service, which boasts over 100 million monthly active users across 30 countries, is at the forefront of this shift.
By making entire seasons of popular shows available for free on its platform, Samsung creates a new marketing channel that studios can use to promote their content.