Action Xtreme Expands Into U.K., Ireland Distribution With John Hannah-Starring ‘Bad Day at the Office’ (Exclusive)

Action Xtreme, a US-based production company, is making its move into the UK film distribution market with the release of action thriller Bad Day at the Office. The adrenaline-fueled POV action movie, shot entirely from the first-person perspective using GoPro cameras, has all the makings of a cult classic.

At the core of Action Xtreme’s expansion lies a studio that’s been quietly building its presence in the global market. With a production slate that includes Nigerian action thriller Son of the Soil and sci-fi thriller The Experiment, starring Rhona Mitra and Famke Janssen, the company is betting big on international co-productions.

Action Xtreme’s entry into UK distribution marks a significant milestone for the company. Alongside its growing production slate, the studio is working on international partnerships, talent development initiatives, and its pioneering MA in Action Filmmaking with Falmouth University. The move will see the company overseeing theatrical releases as well as selectively acquiring commercially driven action and genre titles.

Action Xtreme’s entry into UK distribution raises questions about the future of the market. With established players like Warner Bros. and Universal Pictures dominating the scene, can a new player really shake things up? Chee Keong Cheung, CEO and director of Bad Day at the Office, has high hopes for his company’s first theatrical release.

The UK premiere of Bad Day at the Office at the Edinburgh International Film Festival’s Midnight Madness strand is a shrewd move by Action Xtreme. The film’s adrenaline-fueled POV style and GoPro camera work are sure to generate buzz among action fans. This bold approach could pay off, as it showcases the type of cinematic experience that Action Xtreme is banking on.

Co-CEO Andreas Roald has said distribution has been “a key component” of their strategy. It’s a bold move, especially considering the challenges faced by new entrants in the market. But for Action Xtreme, it’s all about building a platform that develops action filmmakers, produces films, and brings them directly to action audiences.

Action Xtreme’s entry into UK distribution is just one part of a larger strategy. As they continue to build their international partnerships and co-productions, we can expect to see more innovative releases from the studio. The big question on everyone’s mind: will Action Xtreme succeed in shaking up the market? Only time will tell.

Bad Day at the Office is set to become a benchmark for action thrillers in the UK. With its first-person POV style and GoPro camera work, it’s an ultra-violent and hilarious ride that’s sure to leave audiences on the edge of their seats. As Action Xtreme takes its place among the established players, one thing is certain: the game just got a lot more interesting.

The future of UK film distribution is about to get a lot more exciting, with Action Xtreme’s expansion marking a significant turning point in the market.